black friday SALE: Get TWO archetype courses for the price of one!
Get the secret toolkit for creating meaningful connections with your ideal clients and customers...
 BRAND ARCHETYPES HELP YOU:

» Stand apart from the competition and noise

» Be more YOU & feel more natural marketing your business

» Make brand decisions faster and with more confidence

» Attract ideal clients who love you for who you really are

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(Get instant access. Keep it forever.)

Discovering my brand archetype was like having a huge weight lifted off my shoulders. Finally, I had a framework through which to think about my brand which enabled me to communicate more effectively and ultimately better serve my audience. Also being able to leverage Kaye's expertise around branding was a true gift as I felt like I had a true expert on my side.
IT MIGHT BE TIME FOR A BRAND UPGRADE IF...
I'm not confident getting visible in my brand.
I never feel “ready” to take the next step. 
I’m not sure how to stand out against my competitors.
My brand lacks focus or CLARITY. 
LEARN FROM Kaye
to uncover your brand identity
& tap into your unique strengths.
When I first started online, I struggled to get traction. I was trying to "model" what was successful - awkwardly. The moment I discovered Brand Archetypes changed everything for me. I suddenly could see the psychological foundation under all the brands I love. I understood what fueled their demand & raving fans.  

Since then, I've developed my own methodology to incorporate archetypes into my clients' and students' brands. 
INTRODUCING BRANDFLUENCY
In-depth insights to make your brand true to YOU.
Get brand inspiration that is *actually* relevant to your business and action steps to take with confidence. By leaning into your natural strengths, you can stop being who you think you’re supposed to be and focus on who you really are.

Wanna hear the best part?

The perfect customers for YOU will take notice.
BLACK FRIDAY WEEKEND SPECIAL:
BUY ONE, GET YOUR CHOICE OF SECONDARY ARCHETYPE COMPLETELY FREE.

$594 Normally
This weekend: only $297 for TWO courses
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The Brandfluency courses have been life-changing for myself and my businesses. I'm the poster child for "literally tried every brand concept" but none of it fit. It's been fantastic to own what I've already naturally been doing, to say NO to things that aren't in my brand. I tested out a lot of intentional Magician + Maverick phrases and branding at a recent conference I spoke at, and the response was incredible! I stood apart from the other speakers effortlessly in a natural and authentic way. 

I cannot recommend your materials and branding work enough!

- BRANDFLUENCY STUDENT

GET WHAT YOU NEED, QUICKLY
Through short, focused videos, an exclusive workbook, and hundreds of examples, you’ll gain practical insight to reach your full brand potential – based on YOUR unique qualities and strengths.

You won't be spending hours watching videos... it's designed to get you implementing your archetype ASAP.

“Who made you the ‘ORACLE of Archetypes,’ anyway?”
I wish I could take the credit, but it’s not magic. Brand Archetypes are a proven psychology-based branding method, designed to help you form meaningful connections with your audience.

My Brand Archetype Quiz has been taken over 100K times, and I’ve successfully guided over 500 brands using this practice.

So, if that makes me the Oracle of Archetypes, I won’t fight it. ;)


COULD I JUST FIND THIS INFO myself?
This isn’t one of those e-courses that was thrown together in a weekend.

Over 200 hours went into developing the content and curating hundreds of examples for EACH of the 12 archetypes. And those hours came *after* years of research and real-world implementation. 

I distilled all the research into a focused & practical course for you to leverage instantly.
"I can't believe you don't charge more for these. they are so comprehensive!" 

- BRANDFLUENCY STUDENT

THE PSYCHOLOGY-DRIVEN APPROACH
  (WHAT’S THE DIFFERENCE?)
» Humans make decisions emotionally. Archetypes plug us into the universal human desires & values that people REALLY care about.

» With a market saturated in copy tactics and "me too" brands, an authentic differentiating factor is key.

» By understanding your Brand Archetype, you’ll gain a priceless understanding of your brand’s values, personality, and vision – making visuals on point, messaging stronger, and business busier.

I'm already around half way through the girl next door course and I am so happy I purchased it. I am one of those people that is never happy with my branding and consistently changing things so it's good to know that I am now going forward with a clear branding strategy based on an archetype (or two) that fits perfectly.

I have so much more confidence in myself and can't wait to finish the course and put it all into practice.

Thank you all for the time and effort put in to creating these courses.

- BRANDFLUENCY STUDENT
Join the Brandfluency journey to brand clarity.
BLACK FRIDAY WEEKEND SPECIAL:
BUY ONE, GET YOUR CHOICE OF SECONDARY ARCHETYPE COMPLETELY FREE.

$594 Normally
This weekend: $297 for TWO courses
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I have to tell you I am having this INCREDIBLE EPIPHANY... it's like my whole life story is falling into place... it's a multi-generational story and it suddenly makes SO MUCH SENSE and it's central to who I am... I am 58 years old and suddenly my whole life makes sense to me!!! I am a professional counselor of 30 years and I've been wandering around lost in a dessert not having a clue about my core message UNTIL NOW!!! LIFE CHANGING AMAZING STUFF going on here.
HERE’S WHAT YOU’LL LEARN...
» How your brand archetype makes people feel, and what keeps them coming back time and time again.

» The strengths and weaknesses of your brand archetype, and how to identify your subtype to make your archetype even more specific to you

» The key steps to align your values, skills, and personality with your brand… in a MEANINGFUL way.

» 100's of examples from other brands who share the same archetype

» The types of content most beneficial to your business (and the best ways to share) 

» On-brand design inspiration to make your brand stand out for the *right* reasons.

I’ve got you covered with a companion workbook, never-before-seen content, and personalized video lectures. 

LET’S BREAK THIS THING DOWN, SHALL WE?
1. LEARN THE NUANCES OF Your Brand Archetype

We’ll start with a basic overview of your archetype. 

What makes your brand different? 

Why do people love it? 

How does it make them feel?

We’ll assess your brand values and attributes, and identify common pitfalls to avoid. Plus, we’ll take a look at well-known brands, celebrities, and slogans that share your characteristics – helping you personify your brand for more concise, visual decision-making.

2. UPGRADE Your Messaging

Your brand’s message needs to be cohesive and compelling – from the ‘About Us’ page and Blog to interviews and email campaigns. 

» You’ll learn which types of content work resonate best with your audience, and handy best sharing practices. 

» We’ll develop your brand’s voice with a written cadence that *speaks* to your audience and excites them. 

» Catchy product/newsletter naming, strategic point-of-view, and gripping calls-to-action are among the many skills you’ll acquire.

3. DESIGN BASED ON TRUTH, NOT TRENDS

In the highly competitive world of online entrepreneurship, it isn’t enough to have a killer product or service. If your brand isn’t visually appealing, you’ll inevitably lose out.

We’ll go over design themes, stock image samples, branded photos, color schemes, fonts, and more… Your brand can have it all.

4. TakE Care of Business

By getting to know your Brand Archetype, you’re also getting to know your clients or customers; what they want from you and how they feel.

Pinpoint and implement strategic business decisions that support your inner-archetype and ignite your audience.

HERE’S AN OVERVIEW OF WHAT 
$297 WILL GET YOU: (times 2!)

» Unlimited access to the courses. With psychology-based branding insights and strategy, you’ll learn how to leverage your brand’s innate qualities to grow faster.

» Guided videos, exclusive to YOUR archetypes. Brands aren’t one-size-fits-all, so there are literally twelve different Brandfluency courses – one for each brand archetype. So you’ll get all the intel on YOUR brand type. Plus, with the Black Friday deal, you get TWO archetype courses. BONUS!

» An action-packed workbook. Dig deeper into your brand with the guided implementation exercises in the companion workbook.

» 250+ word archetype vocabulary list. Upgrade your names, calls to action, copy, and content with language specific to your brand type. (I reference these with EVERY client I work with to this day!)

» 3 professionally designed moodboards. Curated for each type, the boards tell you specific fonts and color hex codes you could use in your brand. (This could save you thousands of dollars on a designer!)

» 100's of examples. On-brand inspiration for your archetype like websites, content, and videos.

    Join the Brandfluency journey to brand clarity.
    BLACK FRIDAY WEEKEND SPECIAL:
    BUY ONE, GET YOUR CHOICE OF SECONDARY ARCHETYPE COMPLETELY FREE.

    $594 Normally
    This weekend: only $297 for TWO courses
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    It gave me the "proof" I needed to embrace who I am and own it...

    As a website designer/developer it may seem strange that I wanted to take a branding course. But I'm a lifetime learner and I believe in nurturing my skills and honing my craft. I realized that I'm a Sage. That was SO enlightening for me because it gave me the "proof" I needed to embrace who I am and own it instead of shying away."
    MONEY-BACK GUARANTEE
    If you don’t feel that Brandfluency is a good fit within 7 days, I’ll return your investment to you. I want you to be 100% happy with your decision.

    HAVE QUESTIONS? I’VE GOT ANSWERS.

    Will I need to be available at specific times to participate?

    Nope! You can login and complete the course at your own pace, whenever you have time. Though, I do recommend not rushing through it. This is your life’s work, after all! 


    How much time will this take?

    Each course consists of 13 video lessons and a workbook. Each video lasts between 5-15 minutes. The time it takes to implement will depend on you! 


    Do I NEED this course?

    If you’re looking to launch or elevate your brand and create meaningful connections with your ideal audience, you won’t find another program like this. With psychology-based branding strategy, Brandfluency will teach you how to position your brand to stand out.


    What’s the ROI?

    This program is an investment in your future clients. How many new clients would you need to book in order to pay for this course? If your brand was where you need it to be, what *could* you be charging for your product/service? And a little tough love: what is a lack-luster or unfocused brand costing you?

    I can’t guarantee that you’ll do the work, but if you do, this is a proven and potent method used by the best brands in the world.


    What if I'm having trouble deciding my top archetypes?

    Know that there are no wrong answers. We all have pieces of all of the archetypes in all of us. While I’m a mix of the Magician and Sage, I personally identify with the Hero, Creator, Caregiver, Royal, and Explorer in many different situations in my life. The key is to pick the top two to build your B R A N D around, so you create an immediate understanding with your ideal clients. Use the quiz to point you in the right direction, and trust your gut to make the final decision.


    Do I buy the archetype that I am, or the one that fits the clients I want?

    Definitely align your brand with the archetype that best fits YOU. It's the tool that allows you to fully step into your strengths, instead of trying to guess what people will want from you. That natural alignment will attract your ideal clients to you. 

    Copyright 2019 Kaye Putnam