» Stand apart from the competition and noise
» Be more YOU & feel more natural marketing your business
» Make brand decisions faster and with more confidence
» Attract ideal clients who love you for who you really are
We’ll start with a basic overview of your archetype.
What makes your brand different?
Why do people love it?
How does it make them feel?
We’ll assess your brand values and attributes, and identify common pitfalls to avoid. Plus, we’ll take a look at well-known brands, celebrities, and slogans that share your characteristics – helping you personify your brand for more concise, visual decision-making.
Your brand’s message needs to be cohesive and compelling – from the ‘About Us’ page and Blog to interviews and email campaigns.
» You’ll learn which types of content work resonate best with your audience, and handy best sharing practices.
» We’ll develop your brand’s voice with a written cadence that *speaks* to your audience and excites them.
» Catchy product/newsletter naming, strategic point-of-view, and gripping calls-to-action are among the many skills you’ll acquire.
In the highly competitive world of online entrepreneurship,
it isn’t enough to have a killer product or service.
If your brand isn’t visually appealing, you’ll inevitably lose out.
We’ll go over design themes, stock image samples, branded photos, color schemes, fonts, and more… Your brand can have it all.
By getting to know your Brand Archetype, you’re also getting to know your clients or customers; what they want from you and how they feel.
Pinpoint and implement strategic business decisions that support your inner-archetype and ignite your audience.
Will I need to be available at specific times to participate?
Nope! You can login and complete the course at your own pace, whenever you have time.
Though, I do recommend not
rushing through it. This is your life’s work, after all!
How much time will this take?
Each course consists of 13 video lessons and a workbook. Each video lasts between 5-15 minutes. The time it takes to implement will depend on you!
Do I NEED this course?
If you’re looking to launch or elevate your brand and create meaningful connections with your ideal audience, you won’t find another program like this. With psychology-based branding strategy, Brandfluency will teach you how to position your brand to stand out.
What’s the ROI?
This program is an investment in your future clients. How many new clients would you need to book in order to pay for this course? If your brand was where you need it to be, what *could* you be charging for your product/service? And a little tough love: what is a lack-luster or unfocused brand costing you?
I can’t guarantee that you’ll do the work, but if you do, this is a proven and potent method used by the best brands in the world.
What if I'm having trouble deciding my top archetypes?
Know that there are no wrong answers. We all have pieces of all of the archetypes in all of us. While I’m a mix of the Magician and Sage, I personally identify with the Hero, Creator, Caregiver, Royal, and Explorer in many different situations in my life. The key is to pick the top two to build your B R A N D around, so you create an immediate understanding with your ideal clients. Use the quiz to point you in the right direction, and trust your gut to make the final decision.
Do I buy the archetype that I am, or the one that fits the clients I want?
Definitely align your brand with the archetype that best fits YOU. It's the tool that allows you to fully step into your strengths, instead of trying to guess what people will want from you. That natural alignment will attract your ideal clients to you.