Discover what "on-brand" means for you & learn to create meaningful connections with your ideal clients and customers...
Unlock your brand's potential with a powerful action plan, designed with your brand archetype in mind.

» Stand out against the competition with a strong brand identity

» Be more YOU, without all the fluff and filler

» Make business decisions faster and with more confidence

» Turn clients into brand fanatics, happy to pay what you deserve.

(Get instant access to the whole course.)
In order for a brand to truly thrive, there HAS TO BE brand clarity. So instead of offering one-size-fits-all solutions for every identity crisis, I’ve developed a course for each brand archetype.
With Brandfluency, you’ll develop an understanding of your brand on a psychological level; unlocking the secret love language of your brand and your customers. 
Choose from 12 individualized tracks;
custom-tailored to each of the 12 Brand Archetypes. 

Discovering my brand archetype was like having a huge weight lifted off my shoulders. Finally, I had a framework through which to think about my brand which enabled me to communicate more effectively and ultimately better serve my audience. Also being able to leverage Kaye's expertise around branding was a true gift as I felt like I had a true expert on my side.
- Suzannah Scully
TEDx Speaker, Podcast Host
There are certain tasks I just can’t seem to keep off the back-burner.
I never feel “ready” to take the next step. 
I’m not sure how to stand out against my competitors.
My brand lacks focus or SOUL. 
If I were Stella, I’d still be missing my groove. 
In other words… you second-guess yourself. A lot.

(And/or time’s the Devil. Nothing we can do about that part.) 
Sound familiar? 
Join Kaye
to uncover your brand identity
& tap into your individual strengths.
As a fresh college graduate, with my Marketing & Psychology degree in hand, I expected to follow the traditional route to “success.” There was one glaring problem: my husband’s job required us to move every 2-3 years. 

After two moves and quitting the traditional marketing jobs, I knew there had to be a better way. I discovered the world of online entrepreneurship. In my first year, I obsessively studied every marketing tactic you could think of and tried to emulate what the “big names” were doing. 
I bumbled along for over a year. Then, I stumbled on a website (in one of those film-worthy, but cliché “Eureka!” moments). The site described each of the 12 Brand Archetypes. As I read up on each one, I suddenly connected with the psychological foundation under the brands I love to follow. I understood what fueled their demand and pushed them forward. 

From there, I developed the In Demand Brand Method using brand archetype tools and other psychological demand triggers. What started as a simple $700 one-day service in the beginning of 2015 has rapidly grown into the $5,000 two-month process I am constantly fully booked for today. 
Deep insight into your brand identity (aka Brandfluency) simplifies decision-making and fosters strong bonds between your brand and your fans. 

When you build a brand based in psychology and your unique personality, you’ll attract the perfect clients for you. 

When you help people with your work, it creates a ripple effect of impact and possibility. That’s why I’m SO excited for the opportunity to help you help even more people, and make the future a little brighter for all of us.

In-depth insights and actionable steps to make your brand more true to YOU.
With 12 psychology-based tracks to choose from, you’ll learn tips that are *actually* relevant to your business and action steps you can take with confidence. By leaning into your natural state and exploring your instincts, you can stop being who you think you’re supposed to be
and focus on who you really are, and what you can offer the world.

Wanna hear the best part?
The perfect customers for you will follow.
$297 for Primary Archetype // $247 for Each Additional Archetype
With a clear, impactful message, your brand can become its best, truest self…
and attract its most valuable and loyal clients or customers.
The question isn’t “What do I do?”
It’s “How?”

Everyone understands the need to *know* your brand. That’s why there are thousands of courses out there touting the importance of analyzing your brand identity, but never telling you what to look for.

This isn’t one of those courses.

Through video content and exclusive, customized workbooks, you’ll gain practical skills to help your brand reach its potential – based on its unique qualities and offerings.

“Who died and made you the ‘Queen of Archetypes,’ anyway?”
I wish I could take credit for it, but it’s not magic.
Brand Archetyping is a proven psychology-backed branding method, designed to help your business form meaningful connections with its audience.

I don’t know if I’d call myself the Queen, buuuuuuut – my Brand Archetype Quiz has been taken over 30,000 times, and I’ve successfully guided over 100 brands using this practice.

So, if that makes me the Queen, I won’t fight it. ;)

How intensive is this course, really?

Scout’s Honor – this isn’t one of those e-courses that was thrown together in a weekend.

Over 200 hours went into developing specialized content for each of the 12 archetypes. And that’s AFTER over three years of research, hundreds of projects,
and tens of thousands of quiz results.

The only part of my job more rewarding than the freedom to be myself is the opportunity to help others make a living doing the same. 
Go at your own pace.
You’re an entrepreneur. You’re busy. I get it.
That’s why I designed this course with your stop-and-go schedule in mind.

Highly focused, pre-recorded content is available to you at any time, so you can complete the course at your own pace.

Your career, your schedule.
what people say about my teaching style

Simple action steps...

I love the way Kaye makes hairy, complicated ideas into simple action steps. She is calm and makes transparent what is usually a very murky or magical process.
- Dyana Valentine

Makes hard decisions easy...

Kaye is smart and she makes hard decisions seem easy. I’m grateful for her brand strategy guidance. She helped me clear my thoughts and dove straight into what makes me feel good about my clients, my business and myself.
- Christiane Boloson-Yee
Magically Rooted

Clean and concise...

Kaye is an amazing coach! Why? Because her style is clean, concise and cuts straight to the heart of what you are looking for while building your brand. 
- Kelly KP Paige
» Humans make decisions emotionally.
They also represent 100% of our clients and customers.

» It’s not to say that you cannot have success with a “me-too” business model, but the most successful brands are leaders, not followers.

» With a market saturated in copy tactics and resulting in too much of the same, a differentiating factor is key.

» By understanding your Brand Archetype, you’ll gain priceless perception of your brand’s values, personality, and vision – making decisions easier, bonds stronger, and business busier.

Align your brand with the income & impact you desire
Join the Brandfluency journey to brand clarity.
Set your own course hours to suit your busy lifestyle.
$297 for Primary Archetype // $247 for Each Additional Archetype

I have to tell you I am having this INCREDIBLE EPIPHANY... it's like my whole life story is falling into place... it's a multi-generational story and it suddenly makes SO MUCH SENSE and it's central to who I am... I am 58 years old and suddenly my whole life makes sense to me!!! I am a professional counselor of 30 years and I've been wandering around lost in a dessert not having a clue about my core message UNTIL NOW!!! LIFE CHANGING AMAZING STUFF going on here.
- Deborah Woods
Magnetic Moms
Maybe you’ve been in the biz for a while, but you haven’t quite found your niche. Or maybe your brand has evolved sooo much over the years that you no longer recognize it. Never fear; your brand is in there somewhere, and with the right tools, you’ll be looking and acting like the total pro you are in no time.
The scariest statistic to an entrepreneur is the disparity between how many business owners want their company to flourish and how few actually do. But with insider intel, you can set your sights on your most valuable goals, and jump on the fast track to reach them.
You’re tired of doubting yourself or struggling to explain your brand attributes... and you’re ready to use your most natural talents to build a genuine, engaged audience.
» How your brand archetype makes people feel, and what keeps them coming back time and time again.

» The strengths and weaknesses of your brand archetype, and how to use your individual subtype to best suit your endeavors.

» The key steps to align your values, skills, and personality with your brand… in a MEANINGFUL way.

» How to identify other brands who share the same archetype, and how to gauge success.

» The types of original content most beneficial to your business (and the best ways to share). 

» Fool-proof design tips to make your brand stand out for the *right* reasons.

Making the next move can be scary, but I’ve got you covered with a step-by-step workbook, never-before-seen content, and personalized video lectures. 

1. Sign up for Brandfluency (hosted on and receive instant access to THIRTEEN guided videos, tailored to your specific Brand Archetype. 

Plus, you’ll receive an interactive workbook, featuring a brand audit worksheet, copywriting exercises, a visual checklist, and *loads* of tips on your branding strategy.

2. Move through the course at your pace, when you have the time. 

I know how important it is to give your brand the attention and focus it deserves. So the videos and worksheets will be right there waiting for you whenever you’re ready. 
3. Grow stronger in time.

A branding course is a bit like a personal trainer for your business. You’ll start noticing improvements (and recognizing pain points) right away, but your brand identity will continue to strengthen as you build with consistency. 
4. Make a living doing YOU.

We spend ⅓ of our lives working. ONE. THIRD. OF. OUR. LIVES.
Learn how to leverage your natural gifts to be successful without selling out
Uncover Your Brand Archetype

We’ll start with a basic overview of your archetype. 

What makes your brand different? 

Why do people love it? 

How does it make them feel?

We’ll assess your brand values and attributes, and identify common pitfalls to avoid. Plus, we’ll take a look at well-known brands, celebrities, and slogans that share your characteristics – helping you personify your brand for more concise, visual decision-making.

Nail Down Your Messaging

Your brand’s message needs to be cohesive and compelling – from the ‘About Us’ page and Blog to interviews and email campaigns. 

» You’ll learn which types of content work resonate best with your audience, and handy best sharing practices. 

» We’ll develop your brand’s voice with a written cadence that *speaks* to your audience and excites them. 

» Catchy product/newsletter naming, strategic point-of-view, and gripping calls-to-action are among the many skills you’ll acquire.

Put Your Face On

Beauty sells. It’s the way the world works. In the highly competitive world of online entrepreneurship, it isn’t enough to have a killer product or service. If your brand isn’t visually appealing, you’ll inevitably lose out.

We’ll go over design themes, stock image samples, branded photos, color schemes, fonts, and more… Your brand can have it all.

Taking Care of Business

By getting to know your Brand Archetype, you’re also getting to know your clients or customers; what they want from you and how they feel.

Pinpoint and implement business decisions that support your inner-archetype and ignite your audience.

Nothing makes me more crazy than entrepreneurs taking advantage of 
fellow entrepreneurs by charging ridiculously inflated prices for nondescript ‘advice’.
Now, I’m not one to toot my own horn, but Brandfluency is far from your average brand guide…

And, guess what?

I’m not going to pretend that this program typically sells for $10,997.

Instead, I’m going to give it to you straight – human to human, entrepreneur to entrepreneur.
Real advice and strategies for affordable prices. No buts, no BS.
» Unlimited access to personalized content. With psychology-based branding insights and strategies, you’ll learn how to leverage your brand’s innate qualities for ultimate success.

» Guided video tutorials, exclusive to YOUR archetype. Brands aren’t one-size-fits-all, so I’ve developed twelve different tracks of Brandfluency – one for each brand archetype. So you’ll get virtual coaching on YOUR brand type, from the comfort of home. Or work. Or Starbucks… You get the idea.

» An intuitive, action-packed workbook. Track your branding progress and dig deeper into your brand persona with your very own workbook, taking you through each action step-by-step. 

» Peace of mind. Chances are, like the vast majority of entrepreneurs out there, you’re feeling a little lost. But with the right tips and tools, you’ll be well on your way to successful business, financial freedom, and personal pride!

    For even more brand clarity, you can purchase additional archetype courses
    for $247 each.
    Join the Brandfluency journey to brand clarity.
    Set your own course hours to suit your busy lifestyle.
    $297 for Primary Archetype // $247 for Each Additional Archetype

    It gave me the "proof" I needed to embrace who I am and own it...

    As a website designer/developer it may seem strange that I wanted to take a branding course. But I'm a lifetime learner and I believe in nurturing my skills and honing my craft. I realized that I'm a Sage. That was SO enlightening for me because it gave me the "proof" I needed to embrace who I am and own it instead of shying away."
    - Treva Marshall
    Ace Website Studio

    » You’re lacking focus and direction in your business.

    » Your brand hasn’t reached its full potential or doesn’t speak for itself. 

    » You often second-guess yourself or struggle with important decisions. 

    » You’d want to attract more clients who can appreciate your value and talent. 

    » You’re ready to translate your ideas into a strategic action plan. 

    » ...and you’d LOVE some hand-holding through each step of the process.


    Will I need to be available at specific times to participate?

    Nope! You can login and complete the course at your own pace, whenever you have time. Though, I do recommend not rushing through it. This is your life’s work, after all! 

    How much time will this take?

    It varies, depending on your Brand Archetype track. But, each course consists of 13 video lessons and a custom-built workbook. Each video will last between 5-15 minutes. Your time investment will depend on how far along you are in your branding strategy. 

    What if I sign up and decide it isn’t a great fit?

    If you complete the course and don’t feel it’s right for you, I’ll issue a refund within 7 days*. Your happiness is important to me. *This only applies to your FIRST course purchased. If you buy additional archetype courses, that's telling me that you enjoyed the insights in the first!

    Do I NEED this course?

    That’s for you to decide. But if you’re looking to launch or revamp your brand and create meaningful connections with your ideal audience, you won’t find another program like this. With actionable step-by-step guidance and psychology-based branding strategies, Brandfluency exists to teach you how to *use* your brand to its full capacity.

    What’s the ROI / how do I convince my boss?

    Consider this program, if nothing else, an investment in your future clients. How many new clients would you need to book in order to pay for this course? If your brand was where you need it to be, what *could* you be charging for your product/service? And a little tough love: is improving your brand not a worthy investment?

    I can’t guarantee that you’ll do the work, but if you do, this is a proven method and action plan to success. By investing in Brandfluency, you can finally stop spinning your wheels and jump into action.

    Ready to go... EXCEPT you aren't sure which archetype to choose?
    Schedule a 15-minute Archetype Analysis to get a free expert opinion!
    Copyright 2018 Kaye Putnam
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